2016年07月05日

YouTube overtakes TV

SAN FRANCISCO - A media revolution is taking place, and most people over 35 years of age aren't tuned in.

Millennials and their successors are shunning old-school television in favour of watching what they want whenever they wish on Google-owned YouTube or other video platforms like Dailymotion or Facebook.

"Young people don't really watch TV anymore; they watch online videos that are shorter and more talent-driven," says Fabienne Fourquet, a former executive at A&E Television and France's Canal+ who now heads the multichannel network 2btube.

"They don't want to be Hollywood stars when they grow up, they want to be YouTubers. There is this whole other world."

The new multichannel networks, or MCNs, are talent agents of sorts for creators of videos shared at online venues.

They help creators, often referred to as YouTubers, with video production and promotion along with finding partners or sponsors in return for a percentage of revenue.

Fourquet said popular subjects include music, comedy, sports, video games, fashion and beauty.

She noted that three-quarters of her viewers were younger than 34 years of age, and half were under 25.

"There are very few of us old people," Fourquet quipped.


Monday 4 July 2016 - 8:29am
YouTube outshining old school TV
By AFP
https://www.enca.com/technology/youtube-outshining-old-school-tv

Young people are spending more time playing and socialising online than watching television programmes, according to an annual survey tracking children's media behaviour in the UK.

Young people online
3 hours
amount of time 7-16-year-olds spend online each day
4.8 hours
time 15-16-year-olds spend online
2.1 hours spent watching TV each day - down from 3 hours in 2000

60% watch TV via a phone, tablet or laptop
38% do most of their TV viewing on demand

Source: Childwise Monitor report 2016

On demand
This year's findings from Childwise are being claimed as a tipping point with children switching from conventional television to spending time online.
The average time spent online is now three hours per day, compared with 2.1 hours watching television.

End of the CD player
Apart from YouTube, other popular online destinations are Snapchat, Instagram, Minecraft and Facebook.

The study also suggests the technologies that are disappearing. A shrinking number of young people listen to music via a CD player, with mobile phones now the leading medium.
It also warns that printed magazines are losing their appeal, with diminishing numbers of regular readers.

Simon Leggett, Childwise research director, said that this year's survey showed that "TV viewing has been redefined".

"Growing access to the internet at any time and in any place, and a blurring of television content across channels and devices, brings a landmark change in behaviour this year.

"Children are now seeking out the content of their choice. They still find traditional TV programmes engaging but are increasingly watching them online and on-demand or binge watching box sets."


BBC News, 26 January 2016
Time spent online 'overtakes TV' among youngsters
By Sean Coughlan
http://www.bbc.com/news/education-35399658

The popular video-sharing platform − which was acquired by Google in 2006 − reaches more 18- to 49-year-olds in America than any U.S. cable network, said Google’s chief business officer, Omid Kordestani, during an earnings conference call on July 16.

Despite increasing competition from Facebook, YouTube has seen a steep increase in its user engagement metrics. Visitors to YouTube’s homepage are now up over three times year-over-year, per Kordestani. Meanwhile, “watch time” − how much time users actually spend viewing videos − is up 60 percent, the fastest growth rate the company has seen in two years.

Much of the site’s traction comes from mobile, Kordestani said: The average viewing session on mobile devices has more than doubled compared to last year, rising to a record 40 minutes per session.

YouTube’s increasing popularity among the younger demographics is part of what Kordestani called a revolution of “the television experience for the digital age.”

For younger audiences in particular, the video-sharing website has become a platform to discover new content, thanks to new features such video suggestions and auto-play.

According to a recent study by Miner & Co. Studio, tablets and smartphones are replacing television as kids’ screen of choice. Fifty-seven percent of parents say their child prefers a device other than TV to watch video content, and nearly one in two parents say they punish their kids by taking away their smartphones and only allowing them to watch TV.


The Huffington Post -US -, Updated Jul 21, 2015
YouTube Is Crushing Cable TV, According To Google
YouTube sees stunning growth in coveted demographic.
http://www.huffingtonpost.com/entry/youtube-vs-cable_us_55acf44fe4b0d2ded39f5370



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